Welcome!
Here you’ll find a selection of projects and companies I’ve had the pleasure of working with in recent years with a focus on creating impactful experiences at the crossroads of brand marketing their respective digital platforms. This is done utilise content, design, and thoughtful data.
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Send me an email here – or give me a call on +64 221253503
Recent Projects & Employment
Triumph & Disaster
E-Commerce Growth & Brand Manager (Contract)
October 2023 – Current
Triumph & Disaster is New Zealand based Natural Skincare Foundry, that has a strong ethos around ritual and preparation. Their skincare products are sold in New Zealand, as well as exported and sold DTC globally.
I came on board to help them with their overall marketing & e-commerce strategy. A change was needed to introduce more community engagement and video content.
- Managing E-Commerce markets in New Zealand, Australia, Europe (EU & UK), and U.S.A
- Managing social channels for all regions across Meta, TikTok, LinkedIn & Youtube (Long-form).
- Managing and producing campaigns across print and digital, that included print media, photography, video, PR, events, and POS.
- Building and re-engaging with a global community of loyal product fans, through events and influencer seeding.
Academy Agency
Digital Marketing Manager
May 2022 – October 2023
Academy is a hybrid agency leading in digital marketing and brand strategy.
As the Digital Marketing Manager I worked across all our clients digital and brand strategies, managing digital advertising budgets and being responsible for their online ad revenue. Helping move the agency through a period of change and growth, with a strong relationship with all key accounts.
- Full implementation of ads in Meta, Google and TikTok. Building sales flows that work and produce lifetime customers and ROA growth.
- Website customisations and redesigns, working throughly in Shopify, Squarespace, Wordpress and Webflow. Experience in HTML, CSS & Java.
- High level of experience with Klaviyo’s full suite, focusing on email automation to drive new leads for clients and provide informative resources at the right time in a customers journey. Experience in Mailchimp and Campaign Monitor.
- Experience setting up customer loyalty and customer experience platforms (Gorgias, Smile.io, Stamped.io)
- On-going Digital Analysis, Monthly Reporting & and weekly WIPs with all clients.
We also operated a co-working space and a photo studio, where I’ve played a big role in creative direction, where large scale shoots, video productions and audio recordings were brought to life.
academyagency.co.nz
@academy_agency_
Paceracer Watch Company
Hand produced modern & contemporary watches, made in Auckland, New Zealand. Each watch is designed, engineered & hand-built by Paceracer.
Services
Digital Strategy
Content Creation
Brew Run
A Delivery Service Brought to you by Atomic Coffee.
Brew Run was a chance for Atomic to take the memory of your milk man delivery and bring it into the modern day. An app-based delivery service that would simplify the process of ordering fresh coffee, utilising a reusable canister and a small footprint vehicle to minimise packaging waste.
Services
Brand & Strategy
Customer Life Cycle & Retention
Graphic Design
Web & CMS Design
Content Creation
brewrun.co.nz
Orchard Wine Bar
Owner / Operator
August 2021 – August 2023
Orchard is a neighbourhood bar in Carterton, Wairarapa. It's a home to simple pleasures, with a focus on community and the artisans who contribute to it.
Mid-way through 2021 I decided to take a break from Auckland and return to my hometown in the Wairarapa, to work on a small hospitality venture. Something I knew the town was in much need of. From start to finish I built the business, brand and managed the fit-out.
Two years on the business has now been sold.
Atomic Coffee Roasters opened their doors on Ponsonby Road in 1992 – as one of the original coffee roasters, they were seen as the scruffy kid, pumping out live music and top-notch coffee from between fine-dining restaurants. These days they’re known for dealing small-batch, hand-roasted coffee made in Kingsland, and served to cafés & homes across Aotearoa.
I came on-board early in 2019, after the company had been acquired by Japanese giant, Suntory Coffee. I helped redesign the marketing and digital strategy, that put content and story telling at the forefront.
From this process, we got the chance to further understand New Zealand’s coffee culture from the inside out, while looking at it with a creative eye and design sensibilities.
The role also stretched itself to event management and digital/e-commerce.
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Communication
▪ Assist in developing the online consumer strategy
▪ Content owner of the Atomic Website
▪ Responsible for the sales and promotion of the webshop
▪ Responsible for all Social Media
▪ Accuracy and approval of the marketing tone
▪ Liaising with 3rd party suppliers around media design
Event Management
▪ Identify key events to attend/sponsor that are a good fit for the brand
▪ Organise all events including the management of budgets, resources, and reports
▪ Take ownership of event execution
Campaign Management
▪ Work closely with the Creative agency on all campaigns
▪ Point of Sale / Wholesale Support
▪ Develop all POS and signage requirements for the wholesale network
▪ Provide Marketing support to wholesale network
▪ Develop all marketing promotions and signage for cafés
Brand Development
▪ Working with the Training Manager and Coffee Specialist create new products and offerings based around the customer experience
▪ Bring to life new advertising campaigns and marketing activations
First Floor Publishing Ltd
Associate Editor, Graphic Designer, Staff Photographer & Web Editor
Manual and Spoke Magazines
Wellington 2013 - Ongoing
Publishers of Manual and Spoke magazines. They use photography, film, animation, copywriting, social media and advertising to craft comprehensive solutions for a range of creative partners and clients.
Still to this day I have this role to thank for so many memorable moments, milestones and mentors in my life. It was here I learn’t how to do everything you might expect of a traditional creative agency, but with processes that would span across design, photography, marketing, video production, event management, analytics and digital creative solutions.
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Associate Editor
As assistant editor of the action sports (skateboarding and snowboarding) publication Manual, I had collaborative input towards the direction of the magazine including idea generation and content creation; working with ideas from their initial stages right through to the finished product.Graphic Designer
Laying out magazine spreads, buyer’s guides and supplements, along with creating advertising/marketing material and video assets were among the daily projects that I was responsible for in this role. All of which heavily relied on my knowledge in the Adobe collection.Photographer
Well at First Floor Ltd I’ve worked alongside some of Australasia’s most respected action sports, portrait and lifestyle photographers, this resulted in me shooting a range of work that has later been used online, in print and towards advertising for a range of clients. I am capable and equipped to shoot both in a studio environment as well as on location.Web Editor
My duties as web editor included, maintaining the daily needs of a content website, controlling multiple social networks and targeting certain content to targeted audiences, working heavily in the marketing department of both magazines and their respective online stores, keeping track of all products going in and out of the system, packaging and handling, along with tracking statistics and producing visual reports to share with clients.
Boardriders (Amazon Surf)
Creative & Marketing Lead
April 2018 – March 2019
Amazon Surf is the NZ retail arm of global surfing juggernaut, Billabong.
During my time with the brand we under went some big challenges as the world of fast fashion and e-commerce was at it’s most volatile. My role consisted of producing branding and marketing strategy for the 25 plus network of retail stores and the e-commerce website.
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Design & Creative
▪ Create design solutions for a wide range of channels including but not limited to; window displays, in-store POS, promotional material & catalogues
▪ Creating seasonal Amazon campaigns, including creation of stills and motion content.
▪ Supply Amazon & brand assets and design direction to online team
Traditional Marketing + Digital Marketing
▪ Responsible for all social media channels
▪ Content management
▪ Evaluate and report on all social media activations
▪ Identify online opportunities for Amazon that engages our demographic and creates a conversation with the brand
▪ Copywriting for online and digital communication
▪ Create, run & analyze social re-targeting campaigns
Execution
▪ Manage marketing budgets
▪ Coordinate distribution all in store signage, including but not limited to; easels, POS & shelf talkers
▪ Organise distribution of all store window displays and other marketing material
▪ Entire process… Concept to store
▪ Coordinate events nationwide that align with the brand’s Go To Market Calendar
▪ Produce and distribute event and promotional POS
The Warehouse Group
Web Designer, Digital Content & E-Commerce Coordinator
April 2017 - April 2018
This role involved merchandising, reporting and scheduling all front facing elements of the Torpedo7 Group websites.
The day-to-day work required a skill base in HTML, CSS and Java, to build and maintain a website that was agile enough to handle any requirements needed in online retail.
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In addition a significant amount of time was spent working with analytics, enterprise level stockfeed systems, along with SEO and SEM strategies to improve profitability. Managing online overlay campaigns, EDM based marketing graphics, design based site development, and UX and UI design prototyping.
Education
Bachelor of Creative Technologies
Photography & Design Major
Wellington Institute of Technology
2014 - 2016
Level 3 National Certificate in Design
Wellington Trades Academy
2013
References
Provided upon request.