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Columbus, US · --:--
39.96°N, 83.00°W

Brand, creative and growth strategy

A practice built on clear thinking and careful craft, for founders, brands, and teams who care about the details.

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selected work
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Ten-plus years in marketing and Shopify, across hospitality, retail, publishing and DTC fashion.

current offering
ways to work
Advisory
Growth Audit + Competitor Review

A clear-eyed look at where your growth is leaking, and what your competitors are actually doing well. Fixed price, fast turnaround.

For brands who want a second opinion before committing to more.

AI implementation
Growth Systems Build

Turning marketing and ecommerce operations into a system your team and AI can run together — playbooks, creative and copy engines, lifecycle flows, reporting. Built once, built to last. Most teams win back 20+ hours a week, per person, once the busywork is automated.

For teams who want a repeatable system, not another one-off campaign.

Consulting
Fractional Head of Growth

I embed in your team and own the number — paid media, lifecycle, and the connection between brand and performance — across one or two brands at a time.

For brands who've outgrown scrappy but aren't ready for a full-time hire.

Execution
Paid + Creative

Paid media run the way I believe it actually works — creative is the targeting. Direction, copy, testing, and scaling, done alongside your team or for you.

For brands whose paid performance is limited by the creative, not the strategy.

stack
the tools
Shopify Plus
Klaviyo
Meta Ads
Google Ads
TikTok Ads
GA4
Claude
Paper
Vercel
about
get in touch

I care about functional design: work that holds up, not just looks good, along with helping people build, scale, and market their businesses sustainably. Fifteen years across brand, performance marketing, and the creative arts: photography, design, and editorial before ecommerce. Based in Auckland, available worldwide.

Interested in scaling and growing in a sustainable way, or just need some guidance.

hi@connordayalhill.comwork with me →
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