Advisory
Growth Audit + Competitor Review
A clear-eyed look at where your growth is leaking, and what your competitors are actually doing well. Fixed price, fast turnaround.
For brands who want a second opinion before committing to more.
Live status
Out of office - returning 20/08
Columbus, US · --:--
39.96°N, 83.00°W
Strategy, brand, and creative direction.
A practice built on clear thinking and careful craft, for founders, brands, and teams who care about the details.
Get in touch →selected work
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2026
AI & Digital Strategy, Execution - YOUKNOW Clothing
Building the AI agents at one of the fastest-growing DTC apparel brands in New Zealand, systems for media buying, marketing, and training the team to work alongside them.
View Website →2016-2026
A decade-plus, across industries
Ten-plus years in marketing and Shopify, across hospitality, retail, publishing and DTC fashion. One business built and run by me, start to finish.
2026
Deco N to Z
Designed and Supported the recent Deco Skateboards 'N to Z' Zine & Video Launch, which documented a series of skateboard tours throughout Aotearoa, New Zealand, from 2024–2026.
Ongoing Photographic Series
Goan No Where
An ongoing photo series and discovery of home. India, carefree and unhurried, with nothing to prove and nowhere to be.
current offering
ways to work
AI implementation
Growth Systems Build
Turning marketing and ecommerce operations into a system your team and AI can run together — playbooks, creative and copy engines, lifecycle flows, reporting. Built once, built to last. Most teams win back 20+ hours a week, per person, once the busywork is automated.
For teams who want a repeatable system, not another one-off campaign.
Consulting
Fractional Head of Growth
I embed in your team and own the number — paid media, lifecycle, and the connection between brand and performance — across one or two brands at a time.
For brands who've outgrown scrappy but aren't ready for a full-time hire.
Execution
Paid + Creative
Paid media run the way I believe it actually works — creative is the targeting. Direction, copy, testing, and scaling, done alongside your team or for you.
For brands whose paid performance is limited by the creative, not the strategy.
stack
the tools
Shopify Plus
Klaviyo
Meta Ads
Google Ads
TikTok Ads
GA4
Claude
Paper
Vercelabout
get in touch
I care about functional design: work that holds up, not just looks good, along with helping people build, scale, and market their businesses sustainably. Fifteen years across brand, performance marketing, and the creative arts: photography, design, and editorial before ecommerce. Based in Auckland, available worldwide.
Interested in scaling and growing in a sustainable way, or just need some guidance.
hi@connordayalhill.comwork with me →