Advisory
Growth Audit + Competitor Review
A straight read on where your growth is leaking and what your competitors are getting right, and the fixes to make first.
For brands who want a second opinion before spending more.
connor dayal hillloading
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connordayalhill.com
current status Open for new projectsget in touch →
Brand, creative and growth strategy
Let's build something lasting. A practice built on clear thinking and careful craft, for founders, brands, and teams who care about the details.
Get in touch →Columbus, US · --:--
selected work
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2026
Digital Strategy & AI Implementation at YOUKNOW
Building AI and Digital Marketing systems at one of the fastest-growing DTC apparel brands in New Zealand, systems for media buying, marketing, and training the team to work alongside them.
View →2016-2026
A decade-plus, across industries
Ten-plus years in marketing and Shopify, across hospitality, retail, publishing and DTC fashion.
Carterton's little neighbourhood wine bar, a home to simple pleasures. I built it from the ground up, ran it for two years, and exited.
current offering
ways to work
AI implementation
Growth Systems Build
Your marketing and ecommerce operations rebuilt as a system your team and AI run together: playbooks, creative and copy engines, lifecycle flows, reporting. Built once, built to last. Most teams win back 20+ hours a week per person once the busywork is automated.
For teams who want a repeatable system, not another one-off campaign.
Consulting
Fractional Head of Growth
I embed in your team and own the number: paid media, lifecycle, and the connection between brand and performance. One or two brands at a time.
For brands who've outgrown scrappy but aren't ready for a full-time hire.
Execution
Paid + Creative
Paid media run the way it works: creative is the targeting. Direction, copy, testing, and scaling, alongside your team or for you.
For brands whose paid performance is limited by the creative, not the strategy.
stack
the tools
Shopify Plus
Klaviyo
Meta Ads
Google Ads
TikTok Ads
GA4
Claude
Paper
Vercelabout
get in touch
I care about functional design: work that holds up, not just looks good, along with helping people build, scale, and market their businesses sustainably. Fifteen years across brand, performance marketing, and the creative arts: photography, design, and editorial before ecommerce. Based in Auckland, available worldwide.
Interested in scaling and growing in a sustainable way, or just need some guidance.
hi@connordayalhill.comwork with me →