Strategy, brand, and creative direction.
A practice built on clear thinking and careful craft, for founders, brands, and teams who care about the details.
What I offer
Advisory
Growth Audit + Competitor Review
A clear-eyed look at where your growth is leaking, and what your competitors are actually doing well. Fixed price, fast turnaround.
For brands who want a second opinion before committing to more.
AI implementation
Growth Systems Build
Turning marketing and ecommerce operations into a system your team and AI can run together — playbooks, creative and copy engines, lifecycle flows, reporting. Built once, built to last. Most teams win back 20+ hours a week, per person, once the busywork is automated.
For teams who want a repeatable system, not another one-off campaign.
Consulting
Fractional Head of Growth
I embed in your team and own the number — paid media, lifecycle, and the connection between brand and performance — across one or two brands at a time.
For brands who've outgrown scrappy but aren't ready for a full-time hire.
Execution
Paid + Creative
Paid media run the way I believe it actually works — creative is the targeting. Direction, copy, testing, and scaling, done alongside your team or for you.
For brands whose paid performance is limited by the creative, not the strategy.
Work
AI & Digital Strategy, Execution - YOUKNOW
Building the AI agents at one of the fastest-growing DTC apparel brands in New Zealand, systems for media buying, marketing, and training the team to work alongside them.
A decade-plus, across industries
Ten-plus years in marketing and Shopify, across hospitality, retail, publishing and DTC fashion. One business built and run by me, start to finish.
About
I care about functional design: work that actually holds up, not just looks good, along with helping people build, scale, and grow their businesses sustainably. Fifteen years across brand, performance marketing, and the creative arts: photography, design, and editorial before ecommerce. Based in Auckland.
Contact
Interested in scaling and growing in a sustainable way, or just need some guidance.
© 2026 Connor Dayal Hill
Auckland, New Zealand