Strategy, brand, and creative direction.
A practice built on clear thinking and careful craft, for founders, brands, and teams who care about the details.
What I offer
Advisory
Growth Audit + Competitor Review
A clear-eyed look at where your growth is leaking, and what your competitors are actually doing well. Fixed price, fast turnaround.
For brands who want a second opinion before committing to more.
AI implementation
Growth Systems Build
Turning marketing and ecommerce operations into a system your team and AI can run together — playbooks, creative and copy engines, lifecycle flows, reporting. Built once, built to last.
For teams who want a repeatable system, not another one-off campaign.
Consulting
Fractional Head of Growth
I embed in your team and own the number — paid media, lifecycle, and the connection between brand and performance — across one or two brands at a time.
For brands who've outgrown scrappy but aren't ready for a full-time hire.
Execution
Paid + Creative
Paid media run the way I believe it actually works — creative is the targeting. Direction, copy, testing, and scaling, done alongside your team or for you.
For brands whose paid performance is limited by the creative, not the strategy.
About
I care about functional design: work that actually holds up, not just looks good, along with helping people build, scale, and grow their businesses sustainably. Fifteen years across brand, performance marketing, and the creative arts: photography, design, and editorial before ecommerce. Based in Auckland.
Contact
Interested in scaling and growing in a sustainable way, or just need some guidance.
© 2026 Connor Dayal Hill
Auckland, New Zealand